Property developers, real estate agents, architects and designers use 3D visualisation to engage with their target audience. 3D visualisation is now the key marketing tool to present their designs and ideas in a photo-realistic, engaging and immersive way.
Irish developers, Ardstone Homes have received planning approval from An Bord Pleanála for the construction of 133 homes at Ballinahinch, Ashford.
Approved under fast-track planning, the 133 homes will consist of 117 terraced and semi-detached two storey houses and 16 duplex apartments in two three store blocks.
The 117 houses will be broken down into 21 two-bed units, 48 three-bed units and 48 four-bed units. The duplex apartments will comprise of eight two-bed and eight three-bed apartments.
Residents will have access to communal open spaces and children’s play areas. A total of 263 car spaces and 4 bicycle storage spaces are also outlined in the plans.
The 5 hectare site is located just off the N11, a 20-minute drive south of the M50, less than a 12-minute drive north of Wicklow Town. It is also near Greystones, Enniskerry, Kilcoole & Newtownmountkennedy.
The approved development will sit adjacent to ‘Ballinahinch Woods’ residential scheme which is also being developed by Ardstone Homes. It will consist of 169 units and a creche facility when completed.
CGI consultants, 3D Design Bureau, liaised with the development team to construct a series of 3D planning and 3D marketing solutions. 3D Design Bureau produced both verified view montages and architectural CGIs which were submitted as part of the planning application to An Bord Pleanála. The visuals are now being used for marketing purposes with national media covering the project.
Full Project Details:
Project name: Strategic Housing Development, Ashford.
Site location: Ballinahinch, Ashford, Co. Wicklow.
Planning stage: Planning granted
Floor area: 15,743 m2
Site area: 5 hectares
Car parking: 263
Developer: Ardstone Homes Limited is an independently owned property investment manager entirely focused on UK and European real estate. Ardstone Capital act on behalf of a select number of clients and funds that value excellent asset management and clear objectives.
Architect: McCrossan O’Rourke Manning Architects is a leading Architectural practice with specialisation in master planning and residential design for private developers, institutional and public sector clients. The practice is currently expanding its involvement in the mixed use and commercial sectors. They are based in Dublin, Ireland.
Planning Consultant: Tom Phillips and Associates: is a Dublin-based company specialising in spatial planning, development and geospatial analysis operating throughout Ireland since 2002.
Planning Consultant: Molloy & Associates was formed in 1990 as a multidisciplinary consultancy specialising in the complexities associated with developing in existing contexts. They are based in Dublin 4.
Consulting Engineer: AECOM is the world’s premier infrastructure firm, partnering with clients to solve the world’s most complex challenges and build legacies for generations to come.
Landscape consultant: Kevin Fitzpatrick Landscape Architects are based in Dublin 13.
Environmental Engineer: AWN Consulting Limited is a multidisciplinary consultancy offering specialist design advice, expert witness and litigation support in respect of a wide range of engineering and environmental disciplines. They are based in Dubin 17.
CGI consultants: 3D Design Bureau – are specialists in architectural visualisation, BIM and VR – delivering quality design planning and marketing solutions. For this project 3D Design Bureau created a series of verified view montages and architectural CGIs which are being used for planning, marketing and design.