What are Interior CGIs? | How are Interior CGIs created? | Top 3 Benefits for Property Design & Marketing
Over the years, the advancements in computer-generated imagery have transformed it into an important tool for property developers, architects, interior designers, and estate agents allowing them to visualise and improve their projects long before actual construction begins.
From floor and wall finishes to exact furniture, fixtures and fitting details, interior CGIs ensure that every aspect of the design is accurately represented. This empowers designers to make real-time adjustments, ensuring the final render aligns with the intended concept. Moreover, in an increasingly competitive property market, these visuals serve as a valuable marketing tool, helping clients to sell yet-to-build properties effectively.
Also known as interior renders, they are created from digital 3D models to give a photorealistic representation of internal spaces.
Interior CGIs generally take between 2 to 4 weeks to produce. This duration can vary based on factors like the number of images, the richness of details in the renders, and the overall scope of the project. Naturally, the more detailed an interior space is, the more time it will take to visualise it.
The process of creating an interior CGI involves close collaboration with our client and the design team to ensure that the final visuals align with the project’s concept. It begins with creating a detailed 3D model of the space, including all fixed furniture and joinery based on the design plans.
Once the model is ready, the scene is set up with basic lighting and camera angles. Interior assets are populated according to mood boards, and low-resolution structural drafts are issued. They are essential as they provide our client with an overview of the project’s progress and allow our team to receive and implement feedback actively.
The CGI is then refined with photorealistic lighting and detailed texturing. Materials and finishes are applied, and the interior assets are further enhanced. Low-resolution material drafts are issued at this stage, providing an opportunity for another round of feedback to ensure the design aligns with the client’s expectations. Once all adjustments are made, the project moves to the final phase, post-production, where the finishing touches are added and high-resolution images are rendered, ensuring the CGI is ready for our client to use in their marketing efforts.
1. Design precision
By collaborating closely with our clients and the design team, we gather real-world textures, mood boards, and material references, to develop the most accurate visualisation of a project. This facilitates interior design modifications, if necessary, saving our clients valuable time, and resources.
ℹ A mood board is a visual tool that encapsulates the essence of a design concept. It allows architects and designers to curate and organise images, materials, colour palettes, and even fabric samples to present a cohesive vision of their design. By using mood boards, complex ideas can be transformed into a clear, unified visual, enabling our team to understand the intended concept and digitally visualise it in the best way.
Produced to a photorealistic standard, these renders can even reproduce how light reacts to certain Produced to a photorealistic standard, these renders can even reproduce how light reacts to certain textures and how this would affect the overall lighting of a room. For example, in the living room render below, our post-production team carefully considered how natural and artificial light interact within the space, influencing the fall-off lighting behaviour. This is especially noticeable in the brighter tones near the window (the natural light source), gradually softening into darker tones as you look across the room.
2. Space versatility
Interior CGIs offer the flexibility to showcase how a single space can be used in different ways. For instance, our client can illustrate how a room could function as either a child’s bedroom or a modern home office. This approach allows potential buyers to envision the versatility of the space and see how it could suit their needs.
This is not limited to residential projects. Commercial, retail, and hospitality properties can also benefit from interior renders, which highlight different configurations and demonstrate the multifunctional potential of a space.
3. Marketing impact
They breathe life into marketing materials and can be used across different channels, such as online and offline listings, social media platforms, and brochures. This approach provides potential buyers with a more attractive experience compared to traditional 2D floor plans or text descriptions. By showcasing a property’s full potential, developers and estate agents can enhance their marketing strategies, potentially driving early sales or leases while expanding overall reach and engagement.
In conclusion, Interior CGIs enable our clients to achieve clearer communication, streamline decision-making, and maximise the impact of their marketing strategies.
Whether you need high-quality CGIs for your unbuilt residential or commercial property development, 3D Design Bureau got you covered. Book a free presentation today or get in touch to understand how we can assist you in your next project.
Lucas Imbimbo
Digital Marketing Specialist
at 3D Design Bureau
lucas@3ddesighbureau.com
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