Verified view montages are produced to provide stakeholders, design teams and planning authorities with a technically accurate and photorealistic view of a scheme in its intended location.
Presentation photomontages are created by inserting a digital 3D model of a proposed development into an existing environment which results in a photorealistic and impactful view of a scheme as it will be when built. These photomontages are produced in conjunction with technical verified view montages to best present a proposed scheme from a close range design point of view.
For the most part, presentation CGIs are different in that they are produced entirely from the digital 3D model asset without any surrounding context photography. Sometimes referred to as artist impressions or architectural renderings, this type of image allows for artistic license to be further used to best present the proposed development.
Presentation CGIs for Early Design Decisions:
Because presentation CGIs are created from a digital 3D model, they are extremely customisable – any angle of view, change of materials, adjustment of lighting etc. Design teams can test different elements such as materials, wall textures window styles and overall design features to ensure the best possible design well in advance of the planning phase and the later marketing phase.
Presentation Photomontages for Planning Approval:
Presentation photomontages provide the planning authorities with an accurate and photo-realistic representation of the quality in design and finish of a scheme in its intended location. This allows the planning authorities to make an informed decision on applications.
They are especially important for large-scale schemes, such as Strategic Housing Developments (SHD), Private Rental Schemes (PRS) and Built to Rent Developments (BTR).
Presentation CGIs & Photomontages for Marketing:
In an industry that is extremely competitive, and with online platforms being flooded with content, it is crucial to have that competitive edge. Presentation CGIs and Photomontages are a powerful and impactful form of content used in the AEC and property sector.