The Poplars
This is a new collection of 25 high-quality homes by Winterbrook, located on Quinn’s Road in Shankill, one of South Dublin’s well-established coastal settings. The scheme is close to Shankill Village and benefits from strong transport connections, with easy access to the DART, N11, M11, and M50.
To support Winterbrook and Hooke & MacDonald in marketing the homes off-plan, 3D Design Bureau was appointed to produce a suite of 3D marketing solutions. This included interior CGIs, architectural videos, aerial CGIs, and an interactive off-plan virtual tour, helping potential buyers understand how the homes and wider development will look before completion.
A key part of the project was the interactive tour experience. This combined four strategic aerial viewpoints with an eye-level exterior viewpoint, allowing users to understand the scheme’s layout, surrounding neighbourhood, and proximity to key local amenities, including Shankill Beach and Shankill DART Station.
From the exterior view, users can move directly into either the one-bedroom or three-bedroom homes. In this sense, the experience brings together the wider development tour and two individual house-type tours, all connected within one seamless platform. This helps prospective buyers explore both the overall site and the homes themselves in a clear and intuitive way.
One of the highlights of the project was the interior design by Think Contemporary. Their team provided detailed material information and design references, giving our visualisation team a clear understanding of the intended finishes, textures, furniture, and overall atmosphere of the homes. Working from this information, we were able to accurately model and visualise the high-quality interiors proposed for the scheme.
With the off-plan virtual tour in place, the same detailed 3D models were also used to produce the still exterior and interior CGIs. Our team placed additional cameras within the model, rendered the selected views, and passed them to our post-production team for final refinement. This workflow helped ensure consistency across the full marketing package, from interactive tours to still imagery.
We also produced a series of short animation videos using the still visuals as a starting point. These were created as social-ready marketing assets, giving the client additional content tailored for use across digital and social media platforms.
The result is a comprehensive marketing package that supports the off-plan sales campaign for The Poplars, with the final visuals now being used across online listings, the development website, social media, and other marketing channels.
The Poplars is now on the market. You can learn more about the development and register your interest at https://thepoplars.ie/
