Hybrid reality virtual tours are an essential element of modern property marketing, enabling buyers, tenants, and investors to explore spaces with clarity and realism beyond traditional visuals.
3D solutions such as Matterport virtual tours, off-plan 360° tours of yet-to-be-built spaces, and a combination of both in the form of hybrid reality virtual tours, enable property professionals to present their portfolios 24/7 at any stage of development. In addition to providing constant accessibility, these tools make it possible to secure pre-sales and pre-lettings even before construction is complete.
Hybrid virtual tours combine 360° captured imagery of completed areas with high-quality computer-generated images (CGIs) of off-plan or under-construction spaces. The result is an accurate, immersive experience that presents a property at any stage of development.
In the project above, our client Evara wanted to help potential buyers compare different house types within the same residential development. Since one of the units was still under construction, capturing it physically was not possible.
To solve this, our team created a hybrid tour by integrating Matterport 360° images of a completed house type with CGI renderings of the unit still in development. The CGIs were produced using 3D modelling in Autodesk Revit, visualisation in 3ds Max with V-Ray, and post-production in Adobe Photoshop. We then combined the captured and rendered visuals into an interactive experience using our off-plan 360 virtual tour app, which works seamlessly across desktop, mobile, tablet, and VR.
The UX of the mixed-reality tour include:
The CGI component was developed to a photo-realistic standard, allowing users to move through the unbuilt unit as if it already existed. When viewed side by side with photographs of the completed scheme, the hybrid tour is nearly indistinguishable from reality, showing how valuable this tool is for marketing.
Off-plans 360 virtual tours allow a user to move through the future planned space from point to point of internal and external areas. These 360 tours give users a fully immersive experience and are designed to a photo-realistic standard.
What are Architectural CGIs? | How are Architectural CGIs created? | Top benefits for property design & marketing | Conclusion The use of 3D renderings in architecture has evolved from a luxury […]
Throughout the project’s various stages, our team were instrumental in producing 3D CGI material, which was used as a powerful marketing tool to enhance our client’s sales strategies.
Thank you for your message. It has been sent.
