3D Design Bureau

Twilfit House purchase marks first Premier Inn hotel in Dublin city

UK-based developers and owners of the Premier Inn hotel chain, Whitebread, have completed a deal to purchase Twilfit House in Dublin 1.

Previous owners, Abartra Investments ICAV, received planning permission to build a 180-bedroom hotel spanning 7 storyes.

Whitebread will develop the site in-line with architects, The O’Toole Partnership’s original design. Whitbread will demolish the existing three-storey Twilfit House building and construct a new Premier Inn hotel on the site. The hotel is expected to open its doors in 2022.

Situated in a prime location in Dublin 1, Twilfit House is close to O’Connell Street, Temple Bar, Trinity College and many other major tourist attractions.  Its proximity next to the Jervis Street Luas stop also makes it a highly accessible location from across the city.

Architectural visualisation of Twilfit House, Dublin 1 - 3D Design Bureau
Architectural visualisation of Twilfit House, Dublin 1 – 3D Design Bureau

Landmark building for Whitebread

Kevin Murray, Head of Acquisitions (North & Ireland) for Whitbread, commented:

“Securing Twilfit House is an important landmark in Premier Inn’s expansion into Ireland and builds strong momentum to our acquisition drive in Dublin.  Being close to many major tourist attractions and great transport links makes Twilfit House an excellent location for a Premier Inn hotel and we expect it to trade very well on opening.

“The deal marks Whitbread’s first freehold investment in Dublin city centre and we are actively pursuing other live freehold and leasehold opportunities, including potential office-to-hotel conversions and going concern purchases, as we seek to secure up to 2,500 Premier Inn bedrooms in the city.”

Daniel O’Connor, Senior Vice President JLL Hotels Ireland, who advises Whitbread on its expansion in Ireland, added:

“We are delighted to advise Whitbread PLC on this high profile off-market acquisition of the Twilfit House site in Dublin 1.  The acquisition is an excellent fit for the company’s first freehold purchase in Dublin, given its prime location and expertly designed hotel scheme.  The hunt is very much on for further Dublin opportunities for the business.”

CGI consultants, 3D Design Bureau liaised with TOTP Architects to construct a series of architectural visualisation images for both planning and marketing purposes. 3D Design Bureau produced both verified view montages and architectural CGIs which were submitted as part of the planning application to Dublin City Council.

Architectural CGI of Twilfit House - 3D Design Bureau.
Architectural CGI of Twilfit House – 3D Design Bureau.

Full project details:

Project name: Planning granted for Twilfit House, Dublin 1.

Contract stage: Planning granted

Planning documents: Dublin County Council An Bord Pleanála

Ref no: 4110/17

Floor area: 9205 m2

Site area: 0.12 hectares

Bedrooms: 180

Storeys: 7

Architectural Visualisation of Twilfit House, Dublin 1. - 3D Design Bureau
Architectural Visualisation of Twilfit House, Dublin 1. – 3D Design Bureau.

Development team:

Developer: Whitebread Group PLC is the UK’s largest operator of hotels and restaurants with some of the UK’s most successful hospitality brands.

Architect: TOTP was established in 1982 as a practice of Architects and Project Managers. It then went on to form The O’Toole Partnership in 2010. The company has maintained a reputation for high quality of design developed within cost efficient parameters. A strong emphasis is placed on the briefing / concept design stages of each project.

Quantity surveyor: Mulcahy McDonagh And Partners is firmly established as one of the most significant Quantity Surveying Companies in Ireland, with offices in Dublin and Sligo, and with an experienced team of chartered quantity surveyors.

Mech & elec engineer: Baker O’Reilly are based in Bray, Co. Wicklow.

Consulting engineer: Waterman Moylan is a leading engineering and environmental consultancy providing specialist services to our clients in the property, infrastructure and Environment markets in Ireland.

Conservation engineer: David Slattery Conservation Architects are based in Dublin 6.

Fire protection consultant: Maurice Johnson and Partners was formed in 2009 and has rapidly established itself at the very forefront of fire safety engineering and access consultancy in Ireland.

Public health consultant: DCON Safety Consultants Limited are an independently owned Built Environmental Safety, Health & Wellbeing Consultancy

CGI consultants3D Design Bureau – are specialists in architectural visualisation, BIM and VR – delivering quality design planning and marketing solutions. 3D Design Bureau created a series of verified view montages and architectural CGIs which were used for both planning and marketing purposes.

For this project, we liaised with TOTP Architects to construct a series of architectural visualisation images for both planning and marketing purposes. They received planning permission and their marketing images have made the rounds on national media. We’d love to hear about your project.