3D Design Bureau

Iconic Bray Head Hotel Transforms into 49-unit Residential Development

Note: 3D Design Bureau is NOT an agent for the sale or letting of any properties within this development.

The historic Bray Head Hotel, a protected structure on Strand Road along Bray Seafront, is undergoing a substantial transformation into a new residential development known as Fontenoy Place. This project, which received planning permission in 2019, is now on the market, offering 49 high-end apartments, including two luxurious penthouses.

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Fontenoy Place comprises a mix of one-, two-, and three-bedroom apartments, some boasting scenic sea views. The development has units finished to the highest standards, and it is equipped with modern appliances. Beyond the residential spaces, the scheme features internal communal areas, including a courtyard, a restaurant and a café on the ground floor.

3D Design Bureau were appointed to this project to produce an off-plans virtual tour of the one- and two-bedroom units, also highlighting the courtyard and lobby area—which you can experience below. Additionally, an aerial 360-degree render and an evening presentation photomontage of the building and promenade were incorporated into the virtual experience, providing potential buyers with a comprehensive view of the property.

Our 3D visuals and highly detailed virtual tour experience serve as a powerful marketing tool, enabling our client to effectively showcase and pre-sell units long before construction is complete.

Fontenoy Place benefits from an ideal location, having the sea at its doorstep, and maintaining excellent access to Dublin City through various public transport connections and major road networks.

Potential buyers can already register their interest through Buttonworks Real Estate and DNG New Homes at https://fontenoyplace.ie/

3D Design Bureau

The Bray Head Hotel

Built in 1860, the Bray Head Hotel is a protected structure with a rich history. Originally featuring 80 guest bedrooms, cocktail lounges, and a ballroom, the hotel showcased classic Victorian architecture. It gained additional fame as a filming location for movies such as “The Commitments,” “Breakfast on Pluto,” and “My Left Foot.” The hotel remained operational until 2017 when it was sold for redevelopment.

The current renovation and redevelopment project preserves many of the building’s special original features while reimagining the space for modern residential use.

If you require help or advice on any of your projects, please do not hesitate to get in touch. You can do so by booking a free consultation or visiting our contact page. We would welcome the opportunity to collaborate with you.

Full Project Details:

Project Name: Fontenoy Place

Project Type: Residential Development

Site Location: Bray Head Hotel, Strand Road, Bray A98 VX44, Co. Wicklow

Stage: On the market

Computer generated imagery of the proposed development Bray Head Hotel in Bray for off plans virtual tour
Computer generated imagery of the proposed development Bray Head Hotel in Bray for off plans virtual tour

Development Team:

Developer: Buttonworks Real Estate

Architect: RDF Architects

Interior Design: H+G Design Group

Agent: DNG New Homes

CGI Consultants: 3D Design Bureau 

*Every project undertaken by 3D Design Bureau (3DDB) is handled with utmost discretion and confidentiality. We ensure that the details of these projects are only published when they become part of the public domain or after receiving explicit approval from all relevant parties involved.

Lucas Imbimbo, Digital Marketing Specialist at 3D Design Bureau


Lucas Imbimbo
Digital Marketing Specialist
at 3D Design Bureau